For more than a week now, the Peruvians were the biggest readers of the blog. They were searching for "La Promesa serie filipina" or "... novela filipina". When the teleserye was first shown at the Panamericana TV in Peru on September 22, our Peruvian readers were only still searching for news about "Puentes de Amor", the first teleserye shown there. It seems nobody there was aware that a new Pinoy teleserye "La Promesa" was already showing.
The Latin American distributor, 7A Media, posted the first 3 episodes in Youtube about a week ago, together with a few press releases, & that apparently made the people finally aware. We're featuring the third one to support promotions.
Also noticeable was the lack of video clips of the teleserye in the usual telenovela sites which featured Puentes de amor promptly before, a first for an Asian drama (Korean dramas are featured in Asian-only pirate sites which apparently are their own propaganda outlets). That led to its upward ascent in the awareness scale which lifted its ratings later on. Pinoy teleseryes are still a novelty in Latin America, as proved by the initial low ratings of La Promesa. Protection of copyrights might not be wise when one is still virtually an unknown in an area. We still need to pump prime awareness in virgin territories, more now that we are already aware of a fierce regional competitor which tries to sabotage in so many ways.
The Latin American distributor, 7A Media, posted the first 3 episodes in Youtube about a week ago, together with a few press releases, & that apparently made the people finally aware. We're featuring the third one to support promotions.
Also noticeable was the lack of video clips of the teleserye in the usual telenovela sites which featured Puentes de amor promptly before, a first for an Asian drama (Korean dramas are featured in Asian-only pirate sites which apparently are their own propaganda outlets). That led to its upward ascent in the awareness scale which lifted its ratings later on. Pinoy teleseryes are still a novelty in Latin America, as proved by the initial low ratings of La Promesa. Protection of copyrights might not be wise when one is still virtually an unknown in an area. We still need to pump prime awareness in virgin territories, more now that we are already aware of a fierce regional competitor which tries to sabotage in so many ways.
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