Note: I changed the title of the post. Like always, the meat of my posts are the comments. Below are nice tips on the use of propaganda in star-making. One can surely pick up tricks.
GMA has a few interesting loveteams, like that of Derrick Monaterio & Bea Binene. They have a good vehicle in Tsuper Hero, fantaserye being a time-tested successful recipe for the station. I wonder if the GMA people have noticed their young stars have a weak presence in the social media space. Their videos only have a few hits while lesser known stars have hundred times those. They haven't learned much from the propaganda tricks of the Koreans with whom they love to play uto-uto frequently. The patronage of GMA in the urban areas around the metro is still strong, and social media is strongest here so there is a clear hole there in their strategy. The Koreans have proven a mistaken perception of "popularity" can be manufactured through a well-oiled propaganda machine, and the best way is to not neglect possible damning signals of unpopularity in the social media. GMA lacks its own trolls to gush over its videos on Youtube, for instance. Somebody should be assigned to raise the hits to 100,000 within a week. How can they create a bandwagon if they don't have a minimum infrastructure to create a popular, however contrived, hook for their stars? If the Koreans, who are not star material, have the gall to propagandize themselves, why not GMA with its infinitely better-looking stars?
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