Watsons, the number one pharmacy retail brand in Asia*, gives Filipino families more options for high quality but affordable medicines as it strengthens its branded generics line.
In its newest campaign, Watsons asks customers: “
When it comes to health, would you choose SAVINGS or QUALITY?”
For families on a tight budget, healthcare often takes a backseat to more basic needs such as food, and paying the bills. Based on a recent study done by Nielsen, a Filipino family spends only 5 percent of its income for medicines and health-related services.
With Watsons Generics, Filipinos do not need to choose between SAVINGS and QUALITY as it assures customers of quality medicine backed by over 170 years of pharmaceutical experience while giving them as much as 80 percent in savings.
The generic drugs carried by Watsons Generics are all manufactured by trusted pharmaceutical partners and undergo a 5-step quality assurance process.
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We aim to help families by giving them more healthcare options and the ability to purchase affordable, high-quality medicines. This will not just give them access to quality healthcare products, they will also be able to focus their finances on other important matters,” said Danilo Chiong, Health Business Unit Director of Watsons.
The Watsons Generics line includes maintenance medicines for diabetes, hypertension and cholesterol, antibiotics to fight off the common bacteria, dietary supplements for skin enhancement, anti-ageing and over-all wellness, basic vitamins, oral analgesics, and other over the counter medicines.
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In the Philippines, Watsons has always been known for our branded beauty products, but with the launch of Watsons Generics our customers now don’t have to go elsewhere to buy their medicine,” says Karen Fabres, Watsons senior marketing manager.
About WATSONS Watsons is Asia’s leading health and beauty retailer, currently operating over 4,000 stores and more than 1,000 pharmacies in 12 Asian and European markets, including China (Mainland China, Hong Kong, Taiwan and Macau), Singapore, Thailand, Malaysia, the Philippines, Korea, Indonesia, Turkey and Ukraine.
In 2002, A.S. Watson Group joined hands with SM Prime Holdings Inc., the Philippines’ leading shopping mall developer. Watsons caters to a variety of lifestyles with an unrivalled diversity of products, with a mission to help people around the world to look good, feel great.
